Liked Trust Me, You Want This — Real Life (Real Life)
Host-read ads and rise of parasocial marketing

Podcasts flow naturally and pleasantly into a listener’s day to day, advertisements flow naturally and pleasantly in and out of podcasts, and persuasion ceases to register as persuasion, becoming instead a benevolent suggestion from a trusted friend, an invitation to a communal experience, an opportunity to affirm that you are loyal to the community, that you “get it,” that you belong. The danger of this is that ads, host-read or not, are profit-driven, and they deserve more skepticism than a friend’s words would warrant. Advertisements are not our friends — even if they seem to spoken by them.

the intimacy of audio is one of the affordances of podcasts. This is the cloud from that silver lining.

 

Liked a tweet by Martyn McLaughlin (Twitter)

EXCL: Russian & US billionaire owners of luxury private members’ clubs are among a spate of wealthy foreign nationals whose Scottish firms claimed £ms in furlough payments. Trump’s firms claimed up to £1.54m despite making scores of redundancies. Thread👇https://www.scotsman.com/news/politics/anger-as-scottish-firms-owned-by-donald-trump-russian-oligarch-and-billionaire-financier-claim-millions-in-covid-19-furlough-money-3395447

Liked Kids who grew up with search engines could change STEM education forever by Monica Chin (The Verge)
Modern college students aren’t organizing their files into folders and directories, forcing some professors to rethink the way they teach programming.

An interesting and extensive post about generation Zs lack of understanding around the file system. Most of the pupils l teach, 10×11 years, have even less of a clue. Being brought up on phones and tablets. Being 1-2-1 iPad in school will not help. We do try towards the end of primary seven to use our laptops a bit more as they will move to PCs in high school. It is hard to get up much enthusiasm for the process given the time it takes to get up and running with a PC compared to an iPad.
I’m a folders person myself, but not particularly well organised. I do have a fair understanding of file paths, transitioning from classic Mac to OSX with slightly different representations of file pasts certainly helped that. URLs can help too, but browsers want to hide those now.

Bookmarked ‘Cake’ mentioned 10 times more than ‘climate change’ on UK TV – report (theguardian.com)
The report, from albert, a Bafta-backed sustainability project, also found that individual action, such as recycling, was far more frequently featured than issues that are much bigger drivers of the climate crisis such as energy and transport.

Smart research by Albert Subtitles to Save the World 2 – Editorial analysing subtitles. I’ve played with srt files for fun but this is serious!

Liked a tweet by Athole (Twitter)

Found myself listening to this. A younger me. Very enthusiastic. Tripping over words to get ideas out. And John Johnston is a brilliant host. Funny and charmingly left of centre. EDUtalk was brilliant. I miss it. @ewanmcintosh and @MrSMathsWizard all get a mention. https://twitter.com/johnjohnston/status/736100282396868609

Keeping this one for the “charming” Going to have a re-listen.

Bookmarked Tagging, wikis, concordances: tagging in a read-and-write space by Ken Smith (akaKenSmith)
Tagging and its sibling concordance are aimed at pattern work, at reorganizing for new uses. Having the landing page for a key word with its living contexts be a place not just for reading but also for further pattern-making and writing is dynamite.

Just a vague though at the moment:

I’ve always found concordances interesting. I think I’ve a pretty recently unread one on a shelf somewhere. I’d not though of them as another way to dig into a blog. I’ve found a couple of interesting ways to search my blog recently. I wonder if something like the video demo that Ken Smith linked to could be made for WordPress tags?

Liked A poetry lesson by James Durran (@jdurran)James Durran (@jdurran) (James Durran)
An account of a poetry lesson, with some thoughts on efficiency, on how we treat texts and on knowledge.

efficiency in teaching is a problematic idea. Of course time and energy shouldn’t be evaporated away by gimmickry or activity with no purpose. But an element of theatre, an injection of emotion, or a playful unwrapping of ideas can be worth the time if ideas are more memorably imprinted or are more deeply understood.

Interesting post in relation to knowledge, exploratory learning. I’ll be revisiting the blog for the primary section which looks really valuable.