Replied to Re: History Will Not Be Kind to Jony Ive by Aaron DavisAaron Davis (
I wonder what the outcome would be if the design process started with sustainability and developed from there?

Aaron, That would be wonderful, but I’d guess not good for Apple, or many other tech companies in the short term.

I knee-jerking a response here, I’ve used macs since my first computer in 1995.

Macs have been more sustainable for me than PCs for most folk I know. I don’t get a new one often and they have lasted me a long time.

I dislike the barriers to geekiness that are developing everywhere, both in hardware and, of more import to me, software. It seems harder to play around in an amateur way. Security stops scripts from less professional folk from working. Web APIs move out of reach or are shut down. (I exempt Flickrand OpenSteetMaps). I’d like to see more sustainability there too. Probably not going to.

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