Facebook was the key to the entire campaign, Wigmore explained. A Facebook ‘like’, he said, was their most “potent weapon”. “Because using artificial intelligence, as we did, tells you all sorts of things about that individual and how to convince them with what sort of advert. And you knew there would also be other people in their network who liked what they liked, so you could spread. And then you follow them. The computer never stops learning and it never stops monitoring.”

from: Robert Mercer: the big data billionaire waging war on mainstream media | Politics | The Guardian

Carole Cadwalladr’s article in today’s Observer, is both fascinating and frightening. The technology used by Cambridge Analytics is incredibly  powerful the use it has ben put too worrying. Andy Wigmore, Leave.EU’s comms director in the quote above doesn’t have a Facebook account quoted in the same article:

It is creepy! It’s really creepy! It’s why I’m not on Facebook! I tried it on myself to see what information it had on me and I was like, ‘Oh my God!’ What’s scary is that my kids had put things on Instagram and it picked that up. It knew where my kids went to school.

Featured image on this post created with a wee AppleScript Makes auto complete google search gifs.

Also on:

A day to go in Week two of 23 Things so a rather rushed approach.

Thing 3: Digital Footprint, reading includes:

It is important for you to think about how you manage your activity online in the context of your emerging professional identity (or identities) and what you need to do to manage an effective online presence and your digital footprint.

‎ Student e-Professionalism
Which sums up the problem fairly nicely.

after the reading the task was to Google yourself. Go to Google.com, type in your name, and see what results come up.

The first thing to note is that I am redirected to google.co.uk

google-me-text

From as owning own my name pov this looks pretty good. The fly in the ointment is the location. The only John Johnston higher than me is a Glasgow photographer.

It turns out it is quite hard to get results from google without using your location (I googled it). So I gave up and turned to Duck Duck go.

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