Evil Auto Complete?

There are also evil women. I didn’t go looking for them either. This is what I type: “a-r-e w-o-m-e-n”. And Google offers me just two choices, the first of which is: “Are women evil?” I press return. Yes, they are. Every one of the 10 results “confirms” that they are, including the top one, from a site called sheddingoftheego.com, which is boxed out and highlighted: “Every woman has some degree of prostitute in her. Every woman has a little evil in her… Women don’t love men, they love what they can do for them. It is within reason to say women feel attraction but they cannot love men.”

from: Google, democracy and the truth about internet search | Technology | The Guardian

I’ve long been fascinated by google auto completes but never though of deeper implications.

I read this in the Observer this morning. Thanks to @LillyLyle for digging out the link I couldn’t find (via @IanStuart66)).

I use google all of the time and do pay attention to the auto completes as they often seem to help in refining a search. Sometimes this is just to avoid suggestions, sometime better. I’d not thought about the darker side.

On reading the article I first didn’t think that I paid much attention to auto suggestions (like adverts). I cast my mind back to yesterday when I was searching for a way to draw ‘irregular rectangles’ with JavaScript. I didn’t really find what I wanted, but burrowed down several rabbit holes steered by the suggestions.

I am used to the top google results having some sort of authority. Google a film get IMDB or Wikipedia. This gives pause.

Featured image captured with LICEcap.

Running my auto complete script leads to a few possible questions…