{"id":2235,"date":"2011-12-24T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"http:\/\/johnjohnston.info\/blog\/?e=2235"},"modified":"2011-12-24T00:00:00","modified_gmt":"1970-01-01T00:00:00","slug":"how-martin-luthers-message-went-viral","status":"publish","type":"post","link":"https:\/\/johnjohnston.info\/blog\/how-martin-luthers-message-went-viral\/","title":{"rendered":"How Martin Luther&#8217;s message went viral"},"content":{"rendered":"\n<div class='posterous_autopost'>\n<div class=\"posterous_bookmarklet_entry\">\n<blockquote class=\"posterous_medium_quote\"><p>The news ballad, like the pamphlet, was a relatively new form of media. It set a poetic and often exaggerated description of contemporary events to a familiar tune so that it could be easily learned, sung and taught to others. News ballads were often &#8220;contrafacta&#8221; that deliberately mashed up a pious melody with secular or even profane lyrics. They were distributed in the form of printed lyric sheets, with a note to indicate which tune they should be sung to. Once learned they could spread even among the illiterate through the practice of communal singing.<\/p><\/blockquote>\n<div class=\"posterous_quote_citation\">via <a href=\"http:\/\/kottke.org\/11\/12\/how-martin-luthers-message-went-viral\">kottke.org<\/a> from <a href=\"http:\/\/www.economist.com\/node\/21541719\">about how Lutheranism spread through 16th century social networks &#038; media<\/a><\/div>\n<p>love the parallels with social networking.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The news ballad, like the pamphlet, was a relatively new form of media. It set a poetic and often exaggerated description of contemporary events to a familiar tune so that it could be easily learned, sung and taught to others. News ballads were often &#8220;contrafacta&#8221; that deliberately mashed up a pious melody with secular or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"webmentions_disabled_pings":false,"webmentions_disabled":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"post_format":[],"class_list":{"0":"post-2235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-wwwd","7":"kind-","8":"h-entry","9":"hentry"},"better_featured_image":null,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p57zFQ-A3","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"kind":false,"_links":{"self":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts\/2235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/comments?post=2235"}],"version-history":[{"count":0,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts\/2235\/revisions"}],"wp:attachment":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/media?parent=2235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/categories?post=2235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/tags?post=2235"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/post_format?post=2235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}