{"id":15254,"date":"2021-08-08T18:20:30","date_gmt":"2021-08-08T17:20:30","guid":{"rendered":"https:\/\/johnjohnston.info\/blog\/?p=15254"},"modified":"2021-08-08T18:22:39","modified_gmt":"2021-08-08T17:22:39","slug":"read-why-instagrams-creatives-are-angry-about-its-move-to-video","status":"publish","type":"post","link":"https:\/\/johnjohnston.info\/blog\/read-why-instagrams-creatives-are-angry-about-its-move-to-video\/","title":{"rendered":"Why Instagram\u2019s creatives are angry about its move to video"},"content":{"rendered":"<blockquote><p>Sarah Frier documents how Instagram co-founder Kevin Systrom wanted Instagram to be an outlet for artists (in a high-school essay, Systrom wrote that he liked how photography could \u201cinspire others to look at the world in a new way\u201d).<\/p><\/blockquote>\n<p>And<\/p>\n<blockquote><p>Click on Instagram today and you will still see plenty of photos, but you\u2019ll also be confronted with a carousel of short, vertical videos (known as \u201cReels\u201d) as well as the more-than-occasional ad. In his video, Mosseri explained that \u201cthe number one reason people say that they use Instagram in research is to be entertained\u201d and the app was going to \u201clean into that trend\u201d by experimenting with video. Citing TikTok and YouTube as competition, Mosseri said Instagram would \u201cembrace video\u201d and users could expect a number of changes in the coming months.<\/p><\/blockquote>\n<p>I use Instagram, I don\u2019t see much of the work of \u201ccreatives\u201d &#8217;cause I don\u2019t follow any. I do see an increasing number of adverts and have hated the changes like algorithmic photo order, lack of linking and locked down API.<\/p>\n<p>Almost everyone I follow on Instagram I have met. It is the only place I follow relatives. I\u2019d love to be able to follow then in micro.blog or some other nicer place. Interoperability please.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sarah Frier documents how Instagram co-founder Kevin Systrom wanted Instagram to be an outlet for artists (in a high-school essay, Systrom wrote that he liked how photography could \u201cinspire others to look at the world in a new way\u201d). And Click on Instagram today and you will still see plenty of photos, but you\u2019ll also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"webmentions_disabled_pings":false,"webmentions_disabled":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[660],"tags":[49,1389,113],"post_format":[],"class_list":{"0":"post-15254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-micro","7":"tag-instagram","8":"tag-interoperability","9":"tag-web","10":"kind-read","12":"h-entry","13":"hentry","14":"post-kind"},"better_featured_image":null,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p57zFQ-3Y2","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"kind":false,"_links":{"self":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts\/15254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/comments?post=15254"}],"version-history":[{"count":4,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts\/15254\/revisions"}],"predecessor-version":[{"id":15258,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts\/15254\/revisions\/15258"}],"wp:attachment":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/media?parent=15254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/categories?post=15254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/tags?post=15254"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/post_format?post=15254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}