{"id":13924,"date":"2020-12-20T21:28:27","date_gmt":"2020-12-20T21:28:27","guid":{"rendered":"https:\/\/johnjohnston.info\/blog\/?p=13924"},"modified":"2025-07-07T16:54:24","modified_gmt":"2025-07-07T15:54:24","slug":"liked-the-eff-facebooks-laughable-campaign-against-apple-is-really-against-users-and-small-businesses","status":"publish","type":"post","link":"https:\/\/johnjohnston.info\/blog\/liked-the-eff-facebooks-laughable-campaign-against-apple-is-really-against-users-and-small-businesses\/","title":{"rendered":"Liked: The EFF: Facebook\u2019s Laughable Campaign Against Apple Is Really Against Users and Small Businesses"},"content":{"rendered":"<blockquote><p>In<a href=\"https:\/\/www.eff.org\/deeplinks\/2019\/06\/research-shows-publishers-benefit-little-tracking-ads\"> reality<\/a>, a number of studies have shown that most of the money made from targeted advertising does not reach the creators of the content\u2014the app developers and the content they host.\u00a0 Instead, the majority of any extra money earned by targeted ads ends up in the pockets of<a href=\"https:\/\/www.eff.org\/deeplinks\/2012\/02\/time-make-amends-google-circumvents-privacy-settings-safari-users\"> these<\/a> <a href=\"https:\/\/mediatel.co.uk\/news\/2016\/10\/04\/where-did-the-money-go-guardian-buys-its-own-ad-inventory\/\">data brokers<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In reality, a number of studies have shown that most of the money made from targeted advertising does not reach the creators of the content\u2014the app developers and the content they host.\u00a0 Instead, the majority of any extra money earned by targeted ads ends up in the pockets of these data brokers.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"status","meta":{"mf2_syndication":["https:\/\/twitter.com\/johnjohnston\/status\/1340771100368785409"],"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"webmentions_disabled_pings":false,"webmentions_disabled":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[409,817],"tags":[71,22,483],"post_format":[642],"class_list":{"0":"post-13924","1":"post","2":"type-post","3":"status-publish","4":"format-status","6":"category-enviable-stuff","7":"category-reactions","8":"tag-apple","9":"tag-facebook","10":"tag-privacy","11":"post_format-post-format-status","12":"kind-like","14":"h-entry","15":"hentry","16":"post-kind"},"better_featured_image":null,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p57zFQ-3CA","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"kind":false,"_links":{"self":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts\/13924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/comments?post=13924"}],"version-history":[{"count":1,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts\/13924\/revisions"}],"predecessor-version":[{"id":13925,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/posts\/13924\/revisions\/13925"}],"wp:attachment":[{"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/media?parent=13924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/categories?post=13924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/tags?post=13924"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/johnjohnston.info\/blog\/wp-json\/wp\/v2\/post_format?post=13924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}