Liked Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses (Electronic Frontier Foundation)

Overall, AppTrackingTransparency is a great step forward for Apple. When a company does the right thing for its users, EFF will stand with it, just as we will come down hard on companies that do the wrong thing. Here, Apple is right and Facebook is wrong. Next step: Android should follow with the same protections. Your move, Google.

In reality, a number of studies have shown that most of the money made from targeted advertising does not reach the creators of the content—the app developers and the content they host. Instead, the majority of any extra money earned by targeted ads ends up in the pockets of these data brokers.