John, I like your much broader view of the syndication idea. I keep it in the back of my head, but too often just deal with the immediate idea with regard to silos. I'd love to have additional examples of the type you mentioned.

Separately, in Ben's original post, I don't think he explicitly mentioned it, but I suspect one of the motivating reasons behind his having written it was the fact that Facebook had just announced that on August 1st they're going to cut off the part of their API that allows outside services to syndicate content into Facebook. They recently just shut off the ability to RSVP to events remotely.