Luna started by giving Mark Z of FB as a good model for communication. Someone to be trusted! I guess this indicated I was not the target audience;-)
I did enjoy the talk. Luna covered the way she had used social media to support building a community around Achieve More Scotland. This is a small but valuable organisation. In a couple of years they have greatly increased online engagement.
- try multiple channels don’t be scared of dropping the ones that have little engagement.
- Meet community where it exists using the channels folk already use.
- Twitter in the morning, Instagram in the middle of the day and Facebook in the evening.
- Try for community rather than followers.
- Respond quickly.
There are lessons for online educational communities here.
There wasn’t much specific WordPress information I wonder if some IndieWeb tech could help?